Vyrl Haus partnered with established brand Vision Performance Wear, a premium weightlifting apparel and equipment company, to scale their revenue from stagnant monthly sales to a 16x increase in just 60 days, while building a fully automated growth system and social presence that gained over 100,000 followers.
Vision Performance Wear is a fitness brand that designs and sells premium weightlifting gear and apparel built for serious lifters. With top of the line products, competitive pricing, and trend-forward designs, the brand had everything, except a real marketing strategy. They relied on pop up events, affiliate sales, and word of mouth to stay afloat. This left Vision Performance Wear stuck without a predictable way to grow, and desperate for a reliable strategy to scale their brand online.
Vision Performance Wear was the catalyst for what would become Vyrl Haus. With no formal marketing strategy and unpredictable sales, it became the perfect testing ground to build, refine, and pressure test the systems that now drive our clients' growth. It was here that Marco and Arin developed a deep obsession with marketing and the early frameworks that would later evolve into the 8-figure infrastructure we install for brands today.
Despite having been in business for several years with a premium product line and strong visual identity, the brand had no acquisition strategy, no structure for paid ads offer, and no email or SMS strategy, just a few pop-ups, affiliates, and word of mouth. Vision was more or less a small team of passionate lifters with great products, hoping the right customers would somehow find them. This led the founders to question whether all the time, effort, and sacrifice had been for nothing, a painful thought after years of grinding without predictable growth.
As Marco and Arin analyzed the business, three core issues became clear:
Once we noted down these problems, we put a plan in place to fix it:
The first problem was that Vision had no predictable way to convert traffic into customers. Because of this, the first thing Marco and Arin did was build automated backend flows paired with a strategic offer stack, guiding each customer down a structured funnel toward purchase.
The next problem we had to solve was Vision’s lack of a clear conversion strategy.With new traffic now entering the funnel, we focused on optimizing the offer structure, landing experience, and call-to-actions — ensuring that every step guided potential customers closer to purchase with minimal drop-off.
The final step was building a retention system designed to increase customer lifetime value.We focused on deeply understanding our core customer avatars and built email and SMS flows that spoke directly to their motivations, whether it was performance, lifestyle, or identity. These flows didn’t just nurture existing customers, they reactivated past buyers, increased repeat purchases, and turned one-time shoppers into loyal brand advocates.
Within just two months, Vision Performance Wear saw a 16x increase in revenue, a fully automated growth system, and over 100,000 new followers across social platforms. For the first time, the brand had consistent sales, predictable systems, and real momentum.
But beyond the numbers, Vision was the brand that changed everything for us. It was where we proved to ourselves what was possible, and laid the foundation for what would eventually become Vyrl Haus. The experience shaped our process, sharpened our instincts, and solidified our mission to help founders turn great products into powerful brands.